Factors such as budget, critical response, competition, and exchange rates can influence a film's box office performance and its ability to reach the $1 billion milestone. Some movies have come close to crossing the $1 billion mark but have fallen just short, earning between $950 million and $970 million at the box office. In these situations, the same tired gimmicks are used. There are some franchises, like Despicable Me, which started out with a solid premise but quickly grew dull as more and more installments were released. But not every franchise has the same luck with consistent creativity. Some franchises, such as the Marvel Cinematic Universe, churn out action-packed spectacles that feel brand new every single time. Movie franchises are built-in moneymakers for studios, especially if their intellectual property is already well known. Franchises like Alvin and the Chipmunks and Ice Age suffer from an overwhelming addition of characters, diluting the charm of the original trio and resorting to lazy slapstick humor. Characters like Lightning McQueen from the Cars franchise and Princess Poppy from Trolls follow predictable character arcs, resulting in unoriginal storylines. Some movie franchises, like Despicable Me and Smurfs, start out with a solid premise but quickly grow dull with repetitive installments.
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